Posts Tagged ‘lets move’

Kellogg’s Agrees to Stop Peddling Nutrition Claims for Sugary Cereals

Friday, June 11th, 2010 | Tags: , , , , , , , ,
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Breakfast is often touted as “the most important meal of the day,” but anyone with even a vague sense of how nutrition works could realize that eating food drenched in sugar isn’t the ideal way to get a person started for the day. But that’s the impression Kellogg’s was attempting to give by urging parents to buy its Rice Krispies cereal as a way to “support your child’s immunity,” and bragging that it was “clinically shown to improve kids’ attentiveness by nearly 20 percent.”

Now, after a settlement with the Federal Trade Commission, Kellogg’s has abandoned the campaign, agreeing to stop advertising claims about its cereals’ abilities to improve cognitive health unless the claims are true and can be substantiated.

The agreement comes on the heels of aggressive efforts to change the way unhealthy products are marketed toward kids, in the fight to curb childhood obesity. The task force report released by Let’s Move, the organization spearheaded by Michelle Obama, admits that allowing companies that market food products toward children to self-regulate is ineffective; it suggests that the government needs to get more serious about regulating such ad campaigns: “The prospect of regulation or legislation has often served as a catalyst for driving meaningful reform in other industries and may do so in the context of food marketing as well.”

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White House Task Force will look at vitamin D deficency in childhood obesity

Sunday, May 16th, 2010 | Tags: , , , , , , , , , , , , , , , , , , , , , ,
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The US First Lady Michelle Obama has recognised the risks of vitamin D deficiency in a official report to the US President Obama and ordered a task force will now tackle the issue head on for the Lets Move campaign!

15 year old Ryan McLaughlin from the ‘Shine on Scotland’ said its really great news and it will help in the fight against vitamin D deficency . Ryan also said:  that back in February this year he posted an amazing story on the First Lady and the emotion behind a new campaign that she was planning called Lets Move.

The First Lady’s story has touched me personally Ryan said ‘when I read the First Lady speak of her emotion that she felt in watching her fathers fight with MS now sadly gone I felt her pain. I have followed it now for months in hope that she would get involved in raising the massive vitamin D deficency problem in the US.

I have been long campaigning in the US to put pressure on the USDA to lift the recommended daily amount of vitamin D and of course raise awarenesss of vitamin D and the link with MS using social websites facebook and twitter. I watch for the latest news hoping for an announcement and when it came this week I was over the moon.

Now I hope to hear the USDA announce much awaited new RDA figures very shortly, it will help in my campaign for vitamin D for every Scottish child in the aim of preventing future cases of Multiple Sclerosis in Scotland.

The First Lady Michelle Obama and the US Government are taking this very seriously indeed and investing a $1 billion a year in federal funding to this campaign, in such financially hard times its a very big message they want action and results.

It’s a brilliant campaign and it will have a roll on effect for other diseases such as MS and I am sure that with amazing news like this hopefully it will highlight the problem in the UK and hope that a new focus will be placed on funding of further research studies and clinical trials into vitamin D.

In a recent study it was again show that vitamin D can help lessen symptoms in people with MS so its so even more important to me now that I get action taken to help my mum !

I am proud to say that the Scottish Government has took the problem seriously for many months and with a little more work i’ll continue to campaign and raise awareness for MS so we can get even more Governments to look at it. My campaign has managed to lead to some movement already from the Governments in Wales and Ireland earlier this year!

The Scottish Summit on vitamin D will happen in September, planning is underway by the great team at MS Society Scotland and the Scottish Government.

Please have a look at the amazing Lets Move campaign website and help spread the word by following link below

http://www.letsmove.gov/