Michelle Obama | Shine on Scotland

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Kellogg’s Agrees to Stop Peddling Nutrition Claims for Sugary Cereals

Friday, June 11th, 2010 | Tags: cereals, childhood obesity, kelloggs, lets move, lets move campaign, Michelle Obama, nutrition, rice krispies, Vitamin D
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Breakfast is often touted as “the most important meal of the day,” but anyone with even a vague sense of how nutrition works could realize that eating food drenched in sugar isn’t the ideal way to get a person started for the day. But that’s the impression Kellogg’s was attempting to give by urging parents to buy its Rice Krispies cereal as a way to “support your child’s immunity,” and bragging that it was “clinically shown to improve kids’ attentiveness by nearly 20 percent.”

Now, after a settlement with the Federal Trade Commission, Kellogg’s has abandoned the campaign, agreeing to stop advertising claims about its cereals’ abilities to improve cognitive health unless the claims are true and can be substantiated.

The agreement comes on the heels of aggressive efforts to change the way unhealthy products are marketed toward kids, in the fight to curb childhood obesity. The task force report released by Let’s Move, the organization spearheaded by Michelle Obama, admits that allowing companies that market food products toward children to self-regulate is ineffective; it suggests that the government needs to get more serious about regulating such ad campaigns: “The prospect of regulation or legislation has often served as a catalyst for driving meaningful reform in other industries and may do so in the context of food marketing as well.”

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White House Task Force will look at vitamin D deficency in childhood obesity

Sunday, May 16th, 2010 | Tags: change, childhood obesity, First lady, glasgow, health, lets move, lets move campaign, Michelle Obama, Multiple Sclerosis, news, obesity, president obama, research, Ryan McLaughlin, scotland, Shine on Scotland, uk, US Government, usa, Vitamin D, vitamin d deficency, white house, white house task force
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The US First Lady Michelle Obama has recognised the risks of vitamin D deficiency in a official report to the US President Obama and ordered a task force will now tackle the issue head on for the Lets Move campaign!

15 year old Ryan McLaughlin from the ‘Shine on Scotland’ said its really great news and it will help in the fight against vitamin D deficency . Ryan also said: that back in February this year he posted an amazing story on the First Lady and the emotion behind a new campaign that she was planning called Lets Move.

The First Lady’s story has touched me personally Ryan said ‘when I read the First Lady speak of her emotion that she felt in watching her fathers fight with MS now sadly gone I felt her pain. I have followed it now for months in hope that she would get involved in raising the massive vitamin D deficency problem in the US.

I have been long campaigning in the US to put pressure on the USDA to lift the recommended daily amount of vitamin D and of course raise awarenesss of vitamin D and the link with MS using social websites facebook and twitter. I watch for the latest news hoping for an announcement and when it came this week I was over the moon.

Now I hope to hear the USDA announce much awaited new RDA figures very shortly, it will help in my campaign for vitamin D for every Scottish child in the aim of preventing future cases of Multiple Sclerosis in Scotland.

The First Lady Michelle Obama and the US Government are taking this very seriously indeed and investing a $1 billion a year in federal funding to this campaign, in such financially hard times its a very big message they want action and results.

It’s a brilliant campaign and it will have a roll on effect for other diseases such as MS and I am sure that with amazing news like this hopefully it will highlight the problem in the UK and hope that a new focus will be placed on funding of further research studies and clinical trials into vitamin D.

In a recent study it was again show that vitamin D can help lessen symptoms in people with MS so its so even more important to me now that I get action taken to help my mum !

I am proud to say that the Scottish Government has took the problem seriously for many months and with a little more work i’ll continue to campaign and raise awareness for MS so we can get even more Governments to look at it. My campaign has managed to lead to some movement already from the Governments in Wales and Ireland earlier this year!

The Scottish Summit on vitamin D will happen in September, planning is underway by the great team at MS Society Scotland and the Scottish Government.

Please have a look at the amazing Lets Move campaign website and help spread the word by following link below

http://www.letsmove.gov/

Michelle Obama Confronts US Food Industry with 9 Unsavory Truths

Wednesday, March 17th, 2010 | Tags: gma, grocery manufacturers association, healthy eating, Michelle Obama, obesity, The First Lady
Posted in Uncategorized

michelle-obama-gma-speech

First Lady Michelle Obama spoke to the Grocery Manufacturers Association (GMA) yesterday about her campaign to prevent childhood obesity. According to one witness, Marian Burros, she scolded them – politely and with humor – but told them in no uncertain terms “to stop fattening our children.”

The GMA is a tough audience for messages about childhood obesity. It represents the makers of processed foods and beverages who have much to lose from efforts to get kids to eat less of their products.

The speech itself is a masterpiece of tact, but Mrs. Obama clearly gets the issues loud and clear. Here are some excerpts:

We need you not just to tweak around the edges, but to entirely rethink the products that you’re offering, the information that you provide about these products, and how you market those products to our children.

This needs to be a serious industry-wide commitment to providing the healthier foods parents are looking for at prices they can afford.

It doesn’t mean compensating for high amounts of problematic ingredients with small amounts of beneficial ones — for example, adding a little bit of Vitamin C to a product with lots of sugar, or a gram of fiber to a product with tons of fat doesn’t suddenly make those products good for our kids.
This isn’t about finding creative ways to market products as healthy.
Parents are working hard to provide a healthy diet and to teach healthy habits — and we’d like to know that our efforts won’t be undermined every time our children turn on the TV or see a flashy display in a store.
What does it mean when so many parents are finding that their best efforts are undermined by an avalanche of advertisements aimed at their kids?
What are these ads teaching kids about food and nutrition? That it’s good to have salty, sugary food and snacks every day — breakfast, lunch, and dinner? That dessert is an everyday food? That it’s okay to eat unhealthy foods because they’re endorsed by the cartoon characters our children love and the celebrities our teenagers look up to?
If there is anyone here who can sell food to our kids, it’s you. You know what gets their attention. You know what makes that lasting impression. You know what gets them to drive their parents crazy in the grocery store.

Well done, Mrs. O.

Apparently, GMA members applauded her speech. Let’s hope they act on it.

(Actually, they claim they are already fixing these problems. More on that soon).

Michelle Obama reveals emotion behind health project

Friday, February 26th, 2010 | Tags: lets move campaign, Michelle Obama, Multiple Sclerosis, president obama, Ryan McLaughlin, Shine on Scotland, us president, Vitamin D
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First Lady Michelle Obama has been putting her heart and soul into a new campaign to encourage healthy eating among youngsters.

And while America’s First Lady has always demonstrated an interest in vegetables and fitness, the mum-of-two has revealed the real motivation behind her schemes comes from her father.

“If I’m more reflective, because my father had multiple sclerosis and physical movement wasn’t a given for him, as I talk to my brother now, neither one of us took our physical fitness for granted,” she tells the Washington Post.

“We knew our father was a jock when he grew up – he boxed – and to see him go from that so quickly, without any warning, to someone who couldn’t walk without crutches, you don’t take that for granted. I don’t think my father ever did.”

“He did his best to always get out there with us. When he’d come home from work, if he was on a shift that would allow him to, we’d be boxing or throwing the ball or playing dodge ball. There was always some game involved.”

Michelle’s Let’s Move initiative has received a presidential nod of support and will be backed up with up to $1 billion a year in federal funds.

Michelle Obama « Shine on Scotland